Sims 4 update custom traits8/27/2023 Over his career, he was one of the most prolific lettering artists, crafting over 600 typeface designs including Tiffany, ITC Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic. He helped set up the International Typeface Corporation (ITC) in 1970, as an independent licensing company and served as a vice president. It was here that he worked on utilizing photo technology for commercial typography and lettering. He was hired as a designer by Esquire magazine in 1953 and subsequently went on to join Photo Lettering Inc. He went on to study graphical design, calligraphy, and typography at the Workshop School of Advertising Art under the Russian-American graphical artist and calligrapher Paul Standard. He started his design career by working, in his words, as a "cleavage retoucher" during the restrictive period after World War II, when the Hays Code imposed restrictions on. Ed Benguiat standing in front of a graphic of some of his typefaces at a talk in Berlin, 2008
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